The Artist is responsible for the superior service ambassadorship expected from all employees. They uphold the friendly, welcoming image of the brand and showcase products, artistry and culture of the company to the customer. Their primary responsibility is to achieve optimal performance and uphold the expectation of the Joy Journey service model and the 5 Non-Negotiables of service behaviors. They are expected to deliver sales expectations through customer service and co-creating with the customer to provide personalized artistry/product solutions for their needs. They are responsible for building their personal business and clientele, inspiring loyalty to the brand for the Customer and driving repeat business through sales and services.